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IKM Impuls: Vom Trigger zum Agenten

Lunchtime session from HSLU on what changes when marketing automation stops following rules and starts deciding, and what companies need in data, technology and organisation to run AI agents in customer dialogue.

Dates
Time
12:30–13:30
City
Online (CH)
Venue
Online
Organiser
HSLU Institut für Kommunikation und Marketing (IKM)
Format
Webinar
Cost
Not listed
Topics
AI agents, Marketing automation, Data and organisation
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